How do you intend to use the four areas of the media theoretical framework to communicate meaning and meet the requirements of your chosen brief?
My three-minute opening sequence for a 16-25 year old audience TV Drama is called ‘Chaser’. This will be about robber stealing money from Gray Thompson along with an engagement ring he wanted to propose to Hazel Leighman with. Gray will be on a quest to find the Robber along with his accomplice Valentina Davis, as he travels around London looking for the Robber. Gray is helped by Inspector Rhys, Connie Johnson and Jackson Hayes. My intertextual link would be the colours from ‘True Blood’ of the Red as I’d like my colour scheme with the credits to be this colour. This would fit the fun-loving mass market audience and the pre-watershed time as it will have no physical violence, blood or taboo language and it will have comical aspects within the characters personality. For example, Valentina, the sidekick will be very clumsy and stereotypical and Marcus Adams doesn’t take a second glance at the commotion of the Robber stealing items from his place of work. This would fit the core values of the ITV2 channel as it would entertain and show creativity especially in the linked website. My different social groups will include, sexuality which would be subtly shown in Marcus as he is a anti-stereotypical homosexual. Secondly, another social group would be a different nationality which will be exemplified in Valentina as she is an Italian sidekick. Thirdly, gender will be portrayed within the cast being a mixture of male and females. Within my mise en scene, the different locations I’m planning on using are, the Wickford train station, Liverpool street station, the Westminster Bridge, and gardens around London. The costumes I’m planning to use are work clothes which are smart and professional. The props I would like to use are a duffle bag for the money, a ring in a box, work bags, folders, computers, phones, a notepad and pen for the detective. These representations will appeal to the audience as this makes the workplace more realistic. For editing, I will use dissolves, and other generic transitions. I will add credits which will include the actors name and their character for clarity to the audience and will attract the audience. The setting would attract the audience as it will be familiar to them and well known. I will add the branding of ITV2 logo on the top left-hand corner. An Easter egg that will be evident on my website from my sequence would be the ring, the website will be shown within the title.
On my website, the audio-visual content will be my bloopers and an interview with character: Hazel Leighman. I would like my design to also red to carry on the main colour scheme to the website. The pages I will include are the homepage and the cast’s page, which will have photos and text, this will market my production along with the use the social media links. The hyperlinked icons would be to different homepages on the top bar. The interactivity of slideshows with photos would appeal to the audience, there would also be forms of social media on the website. My audio visuals will appeal and hook the audience as it has comical elements of the fun we had creating the production, this will also be available on Youtube which is easily accessible. On the cast page I will have little descriptions of the characters to make the audience more aware of them with little background information.
How do you intent to link your media products to demonstrate your knowledge and understanding of the digitally convergent nature of your media production?
Synergy is important in the media industry because when you combine the two elements such as a production and it’s website, it has a greater effect and outcome which brings the two elements together through the digitally convergent nature. Branding is also important as it’s a crucial way in separating media companies, it also helps develop a strong relationship with consumers. To make my work digitally convergent I will use familiar style of photos on my website as I do video in my production. I will use the same itv 2 logo in the top left corner of my production and my website. I will use the same colour scheme which mostly consists as red in my credits on my production which will also be evident on my website. I will add the website link on my production so the audience can type in the website address. Social media is important when producing synergy between products which is useful for itv 2 as it gives extra information and another cross-media platform for the audience to access. My easter egg would be the ring which will be seen in the production and the website.
